Hi, I’m a
SENIOR
CREATIVE
I love turning bold ideas into real-world impact, with 15 years of experience working with brands like Ben & Jerry’s, Heineken, Lipton and Samsung.
Awards: YouTube Changemaker, Red Dot, SAN Accent
Nominations: 2x ADCN, Effie
Shortlists: Cannes
SCROLL DOWN FOR SOME CASES THAT MAKE YOU GO 🤔 AND 😃
360 CAMPAIGN
HALF PINTS OF ICE CREAM AGAINST A HALF BAKED POLICY
How to show the effects of a half baked policy? By handing out half tubs of ice cream. A political campaign to help asylum seekers obtain working rights. With real results.
BRAND AWARENESS CAMPAIGN
THE HELPING HAND
HelloFresh is a meal kit delivery service known for their excellent dinner options. How to show they now also provide healthy lunch, breakfast and snacks options? By showing them for what they truly are: a helping hand in the kitchen.
360 TVC CAMPAIGN
WITH LOVE
What happens in our bedroom is so much more than just sleeping. It’s the place where we care for each other, unwind after a busy day, (re)connect and make plans for the future. It’s a place of love.
AND NOW FOR SOME THUMB-STOPPING SOCIAL CONTENT
PRO BONO CAMPAIGN
BOOST YOUR NEIGHBOURHOOD
From reverse supermarkets to queer safe spaces, Amsterdam is full of bold thinkers, doers, and entrepreneurs working every day to make the city more sustainable, inclusive, and healthy. So Impact Hub and City of Amsterdam launched this contest to boost the entrepreneurs.
ACTIVATION
MEET THE LEADER WITHIN YOURSELF
We’re always busy, rushing through life. But what if we take a moment to sit down and reflect? That’s the core of this activation for vanHarte&Lingsma, School for Human Leadership.
DIGITAL ACTIVATION
THE FASTEST EGG HUNT
CarNext needed a boost in traffic to their website. Easter and the start of the new F1 season were just around the corner. So instead of doing a traffic campaign in a boring click-on-the-banner way, we did a traffic campaign in a fun way, combining eggs, cars and the world champion in Formula 1: Max Verstappen.
The results: 5.97M unique views, 370K website visitors and 42K egg hunters.
360 CAMPAIGN
WIJ IJSEN DAT ZE BLIJVEN
A campaign against the ice cold policies of the Dutch government, demanding a pardon for refugee children that grew up here.