Van Gogh Museum

How to get visitors to help build the museum

The world famous Van Gogh needed a new entrance. Total cost: €1.000.000,-
So they needed to come up with an smart solution to raise the money.

Van Gogh has had a rough life and ended up cutting off his left ear. 
It would only be fair then, that visitors donate their left ear as well.


OMG did you really do that?!

In order to stir things up a little, people can share their donation on social with a nice descriptive text.


The museum receives thousands of visitors each day. In order to make it easy to participate, a donation booth is placed in the entrance of the museum.