Van Gogh Museum

How to get visitors to help build the museum

The world famous Van Gogh needed a new entrance. Total cost: €1.000.000,-
So they needed to come up with an smart solution to raise the money.

Van Gogh has had a rough life and ended up cutting off his left ear. 
It would only be fair then, that visitors donate their left ear as well.
Right?

vangogh_case_uitlegvangogh_case_uitleg

OMG did you really do that?!

In order to stir things up a little, people can share their donation on social with a nice descriptive text.

Photobooth

The museum receives thousands of visitors each day. In order to make it easy to participate, a donation booth is placed in the entrance of the museum.