How to get high school kids excited for indoor soccer?
With a blacklight party of course! Futsal Fissa has been a great success in high schools for years.
But in order to win, you have to train a lot.
Building the hype
We were tasked to hype up the 9-week training program and make it something the kids could really look forward to. Turns out, kids love sports. On YouTube. We asked big-time YouTube influencer and ex soccer player Niek Roozen to build the hype, YouTube style, in 10 episodes.
And you won't believe what happened next…