How to create online ambassadors

When a humanitarian disaster strikes, 11 Dutch aid organizations come together under the umbrella of Giro555. Their strategy of raising money with a big national campaign has proved effective time and time again. But online their reach was somewhat lacking. So we came up with a concept to create online ambassadors with one simple post.

Made @ JUST
My role: art direction, copywriting

IK GEEF

Donating feels good. Encouraging others to donate as well feels good too. So we enabled donors to do this by sharing one simple message: "IK GEEF" (I give). With IK GEEF, donors became ambassadors to the cause, sharing their reasons to give and encouraging friends to give as well.

It worked.

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During the last Nationale Actie (for Beirut) the yellow tile was dominating social media. And on the live broadcast, ambassadors wore a special IK GEEF t-shirt.

Foto: Nathan Reinds // www.nathanreinds.nlFoto: Nathan Reinds // www.nathanreinds.nl
Foto: Nathan Reinds // www.nathanreinds.nlFoto: Nathan Reinds // www.nathanreinds.nl
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