How to create online ambassadors
When a humanitarian disaster strikes, 11 Dutch aid organizations come together under the umbrella of Giro555. Their strategy of raising money with a big national campaign has proved effective time and time again. But online their reach was somewhat lacking. So we came up with a concept to create online ambassadors with one simple post.
Made @ JUST
My role: art direction, copywriting
Donating feels good. Encouraging others to donate as well feels good too. So we enabled donors to do this by sharing one simple message: "IK GEEF" (I give). With IK GEEF, donors became ambassadors to the cause, sharing their reasons to give and encouraging friends to give as well.