How to get Brits to vote for the Dutchman?
Every year there's a big election in the UK for BBC’s International Sportsman of the Year. Big names like Roger Federer and Usain Bolt take to the stage and compete for the grand title. This year, all of a sudden, our local darts champion Michael van Gerwen appeared in the list.
Wouldn't it be great if he won?
We got approached by the biggest talkshow in the Netherlands, De Wereld Draait Door, to create a promotion for Michael that could sway the Brits into voting for him. In 24 hours. Our angle: he's the most British overseas sports personality there is.
Creative Director Maarten Boer sat down to explain our approach. Here's the whole scene.