To-do list

Grow a beard
Star in a punk rock band
Obtain a black belt in Photoshop 
Succesfully land a kickflip before my 30th birthday
Bring neighbours closer together
Try to break a social stigma
Help entrepeneurs kickstart their business
Launch an award for ballsy brands
Make a grown man cry (happy tears)
Win a Grand Prix for Good
Witness the first human landing on Mars in 2030

Oh, hi there! 

My name is Rui, I secretly play with Lego when my kids are asleep and I come up with ideas for a living.

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Work I did

Brands I worked for

logos-2021logos-2021

Prizes I got nominated for 

miniprijzenminiprijzen

I work at JUST and used to work at

Buutvrij for Life
180 Kingsday
De Franse Kamer
Stipto Media
Play Like a Champion
Sanoma Publishers

 

I pretented to study at

Hogeschool voor de Kunsten Utrecht
VEA C2O Conceptontwikkeling
Mediacollege Amsterdam

 

You used to call me on my cellphone

...but you must have forgotten the number. It's 06 45300552
Shy? Send me a nice, long poem at ruihupe@gmail.com

 

Thanks for scrolling!
It's a long way down but you did it.

Rui in 5 bullet points
Because who doesn't love bullet points?
I love ideas.
A lot. Maybe too much even. Big ideas, small ideas, ideas within budget, but also ideas that are so much fun the budget magically increases.
I have an opinion.
About communication strategies. About a particular typeface. About the climate crisis. But not about your choice to wear ugly socks today. That’s none of my business.
I’m not an Art Director.
I come up with ideas and make stuff, whether that's a visual concept or a brand story. I don't discriminate. Call me a 'Creative', call me a 'Communications professional' or just 'Chef'. It's all good.
(but don't tell anyone)
I'm a jack of all trades.
I don't shy away from writing a brand strategy or a budget indication. I edit video's. I write a little code. This is not to say I should do all these things, just that I have a pretty good knowledge of the entire process in an agency. It helps.
They say I'm a nice guy.
Over and over again. I have no idea why, but I guess it must be true. And thankfully so, because I do my best work in a team.
Rui in 5 bullet points
Because who doesn't love bullet points?
I like ideas.
A lot. Maybe too much even, at times. Big ideas, small ideas, ideas within budget, but also ideas that are so much fun the budget magically increases.
I have an opinion.
About communication strategies. About a particular typeface. About the climate crisis. But not about your choice to wear ugly socks today. That’s none of my business.
I’m not an Art Director.
I come up with ideas and make stuff, whether that's a visual concept or a brand story. I don't discriminate. Call me a 'Creative', call me a 'Communications professional' or just 'Chef'. It's all good.
(but don't tell anyone)
I'm a jack of all trades.
I don't shy away from writing a brand strategy or a budget indication. I edit video's. I write a little code. This is not to say I should do all these things, just that I have a pretty good knowledge of the entire process in an agency. It helps.
They say I'm a nice guy.
Over and over again. I have no idea why, but I guess it must be true. And thankfully so, because I do my best work in a team.